• About Us
  • Advertise
  • Contact Us
  • DMCA
  • Privacy Policy
  • Follow on Google News
Tuesday, June 17, 2025
India Influencive
No Result
View All Result
  • Login
  • Home
  • Business
  • India
    • National
    • State News
  • Education
  • World
  • Business
  • Entertainment
  • Lifestyle
    • Health & Fitness
    • Fashion & Beauty
    • Travel
    • Photography
    • Food
  • Tech
    • App News
    • Gadgets
  • Auto
  • Others
    • Sports
    • Agriculture
    • Science
    • Astrology
    • Finance/Money
    • Press Release
    • Social Work
    • Religion
  • Home
  • Business
  • India
    • National
    • State News
  • Education
  • World
  • Business
  • Entertainment
  • Lifestyle
    • Health & Fitness
    • Fashion & Beauty
    • Travel
    • Photography
    • Food
  • Tech
    • App News
    • Gadgets
  • Auto
  • Others
    • Sports
    • Agriculture
    • Science
    • Astrology
    • Finance/Money
    • Press Release
    • Social Work
    • Religion
No Result
View All Result
Morning News
No Result
View All Result
Home Business

Tyre, auto, transport business’ help IPL 2020 Season ride to success

India Influencive by India Influencive
5 years ago
in Business, Sports
Reading Time: 2 mins read
0
Share on FacebookShare on Twitter

Delhi [India]: When Chinese lead sponsors of the IPL 2020 withdrew, Indian businesses jumped into the rescue. The situation was quickly salvaged and made successful due to some large traditional Indian tyre and mobility brands. Notably, some of them were first-timers.

Dream 11 replaced a Chinese mobile brand amid geopolitical tensions got all the attention. And while Ceat, which sponsors the Strategic Timeout this season, has been a regular, Tata’s stepped in with its new four-wheeler as also legacy tyre brands BKT and Ralco. Others include Maruti Suzuki, Jeep and CarDekho.

READ ALSO

From Crisis to Calling: How Varun Chawla Built India’s Most Trusted Business Automation Empire

From Crisis to Calling: How Varun Chawla Built India’s Most Trusted Business Automation Empire

June 16, 2025
Vinayak Group: Pioneering Lifestyle-Focused Developments with a Vision That Inspires Trust in Every Corner of Gandhinagar

Vinayak Group: Pioneering Lifestyle-Focused Developments with a Vision That Inspires Trust in Every Corner of Gandhinagar

June 14, 2025

These leading players from the automobile and transport business along with the rest of the sponsors make up for the Indian businesses that are putting their sponsorship money on IPL 2020, despite the situation being very different due to the coronavirus pandemic having an effect on the health of businesses and traditional sponsors of initial IPL seasons no longer in the game.

Tyre, auto, transport business’ help IPL 2020 Season ride to success

For instance, for tyre manufacturer Ralco, the tournament presented it its first instance of associating with a sports marketing initiative. The 40-year-old, premier tyre manufacturer, who caters to a range of automotive tyre segments including mopeds, scooters, motorcycles, 3Wheeler and LT/ULT tyres, stepping in as a sponsor of IPL 2020 meant it could aggressively push for growth in the 2-wheeler tyre business.

As the auto and allied transport business started showing growth signs, in the week starting September 19, when IPL 2020 kicked off, it recorded 269 million viewers. This translates to 11 million more watching each match when compared to the first week of the last IPL edition, which was held in India and amidst a full stadium of spectators.

IPL 2020 has seen the stepping in of tyre, auto, transport business’ help it ride to success. This week as we enter into the last stage of league matches, taking place within the secure confines of a bio-bubble in the United Arab Emirates, a report by BARC-Nielsen showed a 30 per cent growth per match in terms of viewing minutes being recorded as compared to the previous edition of the league.

Over 32 matches, IPL 2020 has recorded 7.3 billion viewing minutes. With a cumulative reach of 110 million per match this year, the 13th edition has gone beyond 5.6 billion viewing minutes and a cumulative reach of 99 million over 35 matches in the first four weeks last year.

The league has come a long way from the time when Chinese brands pulled out to be quickly replaced by Indian companies. When the IPL 2020 began in September, Indian automobile and tyre brands which are now witnessing a gradual revival, had no better marketing platform and limited options.

With the playoffs next week, and finals to be played in Dubai on November 10, the tournament has proven to be a perfect branding platform for the Indian transport business which is currently on a happy growth trajectory.

Tags: IPL 2020 Season
Previous Post

With a mission in fitness and health, Chakra helps to provide Indians with a unique spinning experience

Next Post

Leena AI raises $8M in series A funding to revolutionize employee experience

Related Posts

From Crisis to Calling: How Varun Chawla Built India’s Most Trusted Business Automation Empire
Business

From Crisis to Calling: How Varun Chawla Built India’s Most Trusted Business Automation Empire

June 16, 2025
Vinayak Group: Pioneering Lifestyle-Focused Developments with a Vision That Inspires Trust in Every Corner of Gandhinagar
Business

Vinayak Group: Pioneering Lifestyle-Focused Developments with a Vision That Inspires Trust in Every Corner of Gandhinagar

June 14, 2025
Vinayak Group: Enriching Lifestyles Through Trusted Developments Rooted in Vision
Business

Vinayak Group: Enriching Lifestyles Through Trusted Developments Rooted in Vision

June 14, 2025
At IIT Delhi,  Teens (9-17) built Businesses, Pitched it to VCs | Entrepreneurship Bootcamp by Growth Valley Community
Business

At IIT Delhi,  Teens (9-17) built Businesses, Pitched it to VCs | Entrepreneurship Bootcamp by Growth Valley Community

June 10, 2025
Ghanchi Media Expands Nationwide Footprint, Establishing Multi-City Operations Across India’s Entertainment Hub
Business

Ghanchi Media Expands Nationwide Footprint, Establishing Multi-City Operations Across India’s Entertainment Hub

June 5, 2025
More Than Brick and Mortar: Virmani Estates Builds Homes — and Trust — That Last Generations
Business

More Than Brick and Mortar: Virmani Estates Builds Homes — and Trust — That Last Generations

June 4, 2025
Next Post

Leena AI raises $8M in series A funding to revolutionize employee experience

Fifty times more economic benefit from National Monsson Mission says NCEAR report

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

POPULAR NEWS

Best Celebrity Stylist in Mumbai - "Sugandha Sood"

Best Celebrity Stylist in Mumbai – “Sugandha Sood”

November 4, 2022
Mr. Yash Mane is an ideal man who cherishes humanity

Mr. Yash Mane is an ideal man who cherishes humanity

March 21, 2022
Shreyaa Sumi -International Model is conferred with a Honorary Doctorate from USA University

Shreyaa Sumi -International Model is conferred with a Honorary Doctorate from USA University

May 9, 2022
Modi Government working for developing entrepreneurship environment for backward class of the country: Dr K Laxman (National President OBC Morcha BJP)

Modi Government working for developing entrepreneurship environment for backward class of the country: Dr K Laxman (National President, OBC Morcha BJP)

May 12, 2022
Get another step closer to achieving your fitness goals with the MultiFit Gyms ‘Transform Yourself’ Program

Get another step closer to achieving your fitness goals with the MultiFit Gyms ‘Transform Yourself’ Program

August 29, 2022

EDITOR'S PICK

Crowdfunding platform Milaap crosses INR 2000 cr

Crowdfunding platform Milaap crosses INR 2000 cr

June 10, 2022

AustralaSian COVID-19 Trial opens in India

March 1, 2021
A Life-Changing Machine for New Parents

A Life-Changing Machine for New Parents

July 9, 2024

Sneha- A true epitome of strength and kindness

October 18, 2021

India Influencive, digital news and story platform bring you the news, articles, stories, and opinions on the latest happenings worldwide covering various sectors like nation, politics, and governance, social sector, review, foreign affairs, defence and security, latest review, lifestyle, entertainment, sports, technology, auto sectors, education, business and start-ups updates, Agriculture, Science, finance, money, food, and culture, etc.

Follow us

Categories

  • Agriculture
  • App News
  • Astrology
  • Auto
  • Business
  • Education
  • Entertainment
  • Fashion & Beauty
  • Finance/Money
  • Food
  • Gadgets
  • Health & Fitness
  • Lifestyle
  • National
  • Photography
  • Politics
  • Press Release
  • Religion
  • Science
  • Social Work
  • Sports
  • State News
  • Tech
  • Travel
  • World

Recent Posts

  • From Crisis to Calling: How Varun Chawla Built India’s Most Trusted Business Automation Empire
  • Haveli: Where Punjab’s Cultural Past Meets Highway Hospitality
  • Vinayak Group: Pioneering Lifestyle-Focused Developments with a Vision That Inspires Trust in Every Corner of Gandhinagar
  • Vinayak Group: Enriching Lifestyles Through Trusted Developments Rooted in Vision

Tags

actor Artificial intelligence author Bangalore Bengaluru Blockchain technology BRICS CCI Chennai COVID-19 Cryptocurrency CSIR Delhi digital marketing DST Education entrepreneur Fairplay Ginny Kapoor Gujarat Gurugram Hi life Exhibition Hyderabad India's Most Prominent Pageant Indian Institute of Technology influencer Influencerquipo jewellery Kingston Technology K Raheja Corp Homes LANXESS memory products and technology solutions Mr. Gagandeep Kapoor Mrs.INDIA Galaxy Mrs.INDIA Galaxy 2022 Mumbai Music Industry National Pageant Mrs.INDIA Galaxy 2022 producer Pune real estate Shan Se Entertainment Shantanu Bhamare Surat technology solutions Vibrant Concepts
  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Privacy Policy
  • Follow on Google News

© 2021 India Influencive .

No Result
View All Result
  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Home
  • Privacy Policy

© 2021 India Influencive .

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In