Mumbai, (Maharashtra) [India] August 04, 2025: For over six decades, Shingar has been more than a cosmetics brand. In many Indian households, it has been a quiet but constant presence, from the first dot of liquid kumkum before school to the sindoor worn on a wedding day. Founded in 1961, the Mumbai-based company has grown up alongside its consumers, evolving across generations while staying rooted in its identity: timeless, ritual-driven, and trustworthy.
Now, in response to a rapidly changing beauty landscape and the evolving aspirations of younger audiences, Shingar Group has introduced ‘Shingar Silky’, a new line of beauty and personal care products aimed at the modern Indian woman. The products are available on their website, Flipkart, Amazon, JioMart, and soon to be starting out in Myntra beauty.
A Heritage Brand Embraces the Now
While Shingar’s legacy is steeped in tradition with its bindis, kumkum, and herbal kajal, the launch of Shingar Silky represents a natural progression. The new line is designed for today’s multitasking users who seek products that are not only functional and safe but also expressive and easy to use.
The range spans skincare essentials like Aloe Vera Gel, Rose Aloe Gel, Premium Rose Water, and Rosemary Water, along with cosmetic staples such as Hydrating Lip Balm, Intenso Kajal, Water-Resistant Eyeliner, Mascara, Eyebrow Pencil, Kajal Pencil, and Herbal Kajal. A notable addition is Nail Polish Remover Wipes, a compact solution tailored for convenience and on-the-go care, a nod to the fast-paced routines of students, professionals, and new mothers alike.
Beauty That Respects Simplicity
Each product in the Shingar Silky line is developed with a balance of performance and purity. Carefully crafted and packaged, the offerings retain the simplicity and clarity that Shingar has long been associated with, but with textures, finishes, and formats that appeal to newer sensibilities.
At a time when the beauty market is saturated with flash-in-the-pan trends and fast formulas, Shingar is betting on trust, consistency, and thoughtful innovation.
A Brand Carried in Memory: Now Carried in Handbags
“Shingar is part of many personal stories,” says a company spokesperson. “But we don’t just want to live in memories. We want to be a part of today’s routines, from work bags to vanity kits, from college to clinics.”
As Shingar Silky rolls out across markets, the brand continues to walk the line it knows best: where tradition meets today, and where beauty is more than aesthetic, it’s personal, cultural, and deeply Indian.
