In a world where every purchase we make impacts the planet, EarthBased was born from a deep desire to create meaningful change. Founded by Khushi Agrawal, EarthBased is more than just a marketplace—it’s a movement. We believe that sustainable living should be easy, accessible, and affordable. Our mission is to provide a carefully curated selection of eco-friendly, plant-based products, helping people make mindful choices without the hassle of endless searching.
The Journey Behind EarthBased
Khushi’s journey began with a single video. It was a heartfelt message from animal activist Arvind that made her stop and rethink everything. She wanted to embrace a compassionate lifestyle but quickly realized how difficult it was to find truly plant-based products while ensuring proper nutrition. That’s when she, along with her friend Nikhila, decided to take action. Together, they built EarthBased—not just as a store, but as a community of like-minded individuals who believe in ethical living and sustainability.
Understanding the struggles of maintaining a balanced vegan diet, Khushi ensured that EarthBased offered more than just products. With dedicated nutritionist support, we provide expert guidance, so no one has to compromise on health while making compassionate choices. Our philosophy, summed up in our tagline “ONE SWITCH AT A TIME,” encourages small, meaningful changes toward a more ethical lifestyle.
More Than a Marketplace: A Platform for Change
EarthBased is committed to action beyond just selling products.That’s why we launched Basic Vichaar, our in-house digital magazine, which delves into the synergy between sustainability, veganism, and conscious consumerism. Featuring expert nutrition insights, voices of vegan pioneers, and government-led sustainability initiatives, it serves as a guide to ethical and eco-friendly living.
Why EarthBased?
EarthBased is more than just a store—it’s a promise. Every item in our collection is free from hidden clauses, animal testing, or unethical practices. We prioritize social responsibility, ensuring that every product supports a cruelty-free and eco-conscious lifestyle. Through our community-driven approach, we bridge the gap between consumers and ethical manufacturers, fostering valuable conversations that drive sustainability forward. And because health is at the heart of ethical living, we advocate for a plant-based diet rich in fresh fruits, vegetables, nuts, and seeds—nourishing both people and the planet.
Our Mission
At EarthBased, our mission is simple yet powerful: to make compassionate, sustainable shopping effortless. Every product we offer is thoughtfully selected to ensure it aligns with our core values of ethical sourcing, environmental consciousness, and well-being. By making mindful choices easier, we empower individuals to align their purchases with their values—because even small decisions can shape a better world.
Our Vision
We dream of a world where ethical shopping isn’t a challenge, but a norm. Our vision is to provide an extensive range of plant-based products that make transitioning to a cruelty-free, sustainable lifestyle effortless and affordable. More than that, we want to cultivate a thriving community—where nutritionists, veteran vegans, and sustainability advocates come together to support and inspire each other. Through EarthBased, we envision a future where conscious consumerism leads the way to a healthier planet and a kinder world.
Join the Movement
When you choose EarthBased, you’re not just shopping—you’re making a statement. A statement that says you care about the planet, about animals, and about future generations. Every purchase is a step toward a kinder, more sustainable world. We invite you to be part of this journey, to embrace mindful living, and to make an impact—one switch at a time.
Website: https://earthbased.in/
