• About Us
  • Advertise
  • Contact Us
  • DMCA
  • Privacy Policy
  • Follow on Google News
Sunday, July 6, 2025
India Influencive
No Result
View All Result
  • Login
  • Home
  • Business
  • India
    • National
    • State News
  • Education
  • World
  • Business
  • Entertainment
  • Lifestyle
    • Health & Fitness
    • Fashion & Beauty
    • Travel
    • Photography
    • Food
  • Tech
    • App News
    • Gadgets
  • Auto
  • Others
    • Sports
    • Agriculture
    • Science
    • Astrology
    • Finance/Money
    • Press Release
    • Social Work
    • Religion
  • Home
  • Business
  • India
    • National
    • State News
  • Education
  • World
  • Business
  • Entertainment
  • Lifestyle
    • Health & Fitness
    • Fashion & Beauty
    • Travel
    • Photography
    • Food
  • Tech
    • App News
    • Gadgets
  • Auto
  • Others
    • Sports
    • Agriculture
    • Science
    • Astrology
    • Finance/Money
    • Press Release
    • Social Work
    • Religion
No Result
View All Result
Morning News
No Result
View All Result
Home Business

Indian Direct Selling Industry to Grow Threefolds By 2025

India Influencive by India Influencive
4 years ago
in Business
Reading Time: 3 mins read
0
Share on FacebookShare on Twitter

Introduction

Despite an ongoing global pandemic, the direct selling industry all across the globe has been fructifying. Business entities involved in direct sales embraced the “new normal” and moved towards a digital course of action to promote their products and reach their customer bases. 

READ ALSO

Excel CoolCoat Delivers Impressive Cooling of Buildings in Delhi: Roof Temperatures Drop by 19°C

Excel CoolCoat Delivers Impressive Cooling of Buildings in Delhi: Roof Temperatures Drop by 19°C

July 3, 2025
Trailblazers Honoured at the House of Commons: Asian–UK Business Meet and Awards 2025 Celebrates Global Innovation and Bilateral Leadership

Trailblazers Honoured at the House of Commons: Asian–UK Business Meet and Awards 2025 Celebrates Global Innovation and Bilateral Leadership

July 3, 2025

Direct Selling in India

The Indian Direct Selling Association (IDSA) regulates direct selling in India. IDSA connects the industry and policy-making bodies of the Government in order to facilitate direct selling in India. The Model Framework for Guidelines on Direct Selling, which was notified on October 26, 2016, provided the basis for the direct selling industry’s regulatory framework. However, the Model Framework for Guidelines on Direct Selling 2016 was advisory on the basis of which states were expected to frame their policies and implement their own mechanisms to keep an eye on the direct selling activities within their states. Only a couple of states notified their guidelines throughout a four-year-long period, while no other state adopted or formulated under any state or central legislation.

Therefore, the Consumer Affairs Ministry has introduced the Consumer Protection (Direct Selling) Draft Rules, 2021.

Consumer Protection (Direct Selling) Draft Rules, 2021- A boon to the Direct Selling Industry 

In the case of Amazon Seller Services Pvt. Ltd. and Ors. v. Amway India Enterprises Pvt. Ltd. and Ors, the Supreme Court passed a landmark judgment wherein the Delhi High Court allowed E-commerce entities to advertise and sell products of Amway without their consent. This judgment, in a way, highlighted the failure of the Model Framework for Guidelines on Direct Selling 2016 and indicated a pressing need for new regulations for direct selling, which led to the formation of Consumer Protection (Direct Selling) Draft Rules 2021.

The Consumer Protection (Direct Selling) Draft Rules, 2021 lays down a proper mechanism that has increased the amount of revenue generated in the direct selling industry. It has also been promoting entrepreneurship, job creation, women’s empowerment, skill development, and projects that address crucial social concerns. The direct selling industry in India is currently pegged at around Rs. 17,000 crores and is expected to touch Rs. 64,500 crores by the year 2025. 

According to industry projections, by 2025, the sector will employ nearly 18 million people. Therefore, due to its growth potential, it would be pivotal for the direct selling industry to be recognized and governed by Indian laws. These draft rules are intended to protect and promote the interests of India’s more than 7 million direct sellers and their clientele and help the Indian direct selling industry grow. Apart from that, it aims to protect ethical business models.

According to a recent IDSA survey, millennials account for about 40% of direct sellers in India. These numbers are anticipated to expand as the millennial population grows and conducts business efficiently. With over 3.6 million female entrepreneurs, the industry also significantly encourages women’s entrepreneurship.

As customer satisfaction and corporate success go hand-in-hand, businesses need to design effective ways to defend their customers’ interests, and the direct selling industry is not immune from the same. According to the proposed direct selling guidelines, every direct selling entity must have dedicated executives to resolve issues and comply with government regulations. Such businesses would also be obliged to have a customer service line available 24 hours a day and seven days a week to address any difficulties. Direct Selling will be prohibited from charging distributors any admission or registration fees and will also be banned from charging distributors for the cost of equipment and materials used in sales demonstrations. Furthermore, all direct selling companies must have a product return and refund policy in place so that any client may return the products purchased if necessary.

Conclusion

Considering India’s enormous market size and economy, the direct sales industry is expected to increase threefold in the near future. Streamlining direct selling regulatory procedures will aid enterprises in exceeding their growth thresholds, resulting in the creation of millions of new entrepreneurs across the country. As a result, the publication of the Draft Rules has been warmly welcomed by all stakeholders involved. These laws, once enacted, would close the regulatory vacuum in India’s direct selling business and aid to its growth, benefitting all stakeholders, including direct selling companies, direct sellers, and consumers in general.

About the Author: 

Adv. P. M. Mishra is a lawyer working as Managing Partner of Finlaw Associate, Director at Finlaw Consultancy Pvt. Ltd., India, Finjuris Counsels LLC, UAE & BCH Consulting, Estonia, and Europe.

You can check about them on this website: www.finlaw.in

Tags: Adv. P. M. MishraConsumer Affairs MinistryConsumer ProtectionDirect Selling in IndiaFinjuris Counsels LLCFinlaw AssociateFinlaw Consultancy Pvt. Ltd.IDSAIndian Direct Selling IndustryThe Indian Direct Selling Association (IDSA)UAE & BCH Consulting
Previous Post

Dr Jitendra Matlani, a renowned social icon of Dubai conferred with the prestigious Bharat Gaurav Award

Next Post

Being Mysterious with Nihshank Upadhyay. Code of Life #2

Related Posts

Excel CoolCoat Delivers Impressive Cooling of Buildings in Delhi: Roof Temperatures Drop by 19°C
Business

Excel CoolCoat Delivers Impressive Cooling of Buildings in Delhi: Roof Temperatures Drop by 19°C

July 3, 2025
Trailblazers Honoured at the House of Commons: Asian–UK Business Meet and Awards 2025 Celebrates Global Innovation and Bilateral Leadership
Business

Trailblazers Honoured at the House of Commons: Asian–UK Business Meet and Awards 2025 Celebrates Global Innovation and Bilateral Leadership

July 3, 2025
EcoEarth is Powering the Smart Home Revolution — Made for India
Business

EcoEarth is Powering the Smart Home Revolution — Made for India

July 2, 2025
Icons of Leadership & Excellence Awards 2025: A Grand Celebration of Business and Professional Achievements
Business

Icons of Leadership & Excellence Awards 2025: A Grand Celebration of Business and Professional Achievements

July 2, 2025
WallStreetMojo Launches Global “Financial Modeling Immersive Program” — Created by ex-JPMorgan Analyst
Business

WallStreetMojo Launches Global “Financial Modeling Immersive Program” — Created by ex-JPMorgan Analyst

June 28, 2025
The Rise of OkaySai EdTech: From a YouTube Channel to a Nationally Recognized Learning Platform
Business

The Rise of OkaySai EdTech: From a YouTube Channel to a Nationally Recognized Learning Platform

June 25, 2025
Next Post

Being Mysterious with Nihshank Upadhyay. Code of Life #2

Bihar’s Biggest Eye Hospital Launched in Patna

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

POPULAR NEWS

Best Celebrity Stylist in Mumbai - "Sugandha Sood"

Best Celebrity Stylist in Mumbai – “Sugandha Sood”

November 4, 2022
Mr. Yash Mane is an ideal man who cherishes humanity

Mr. Yash Mane is an ideal man who cherishes humanity

March 21, 2022
Shreyaa Sumi -International Model is conferred with a Honorary Doctorate from USA University

Shreyaa Sumi -International Model is conferred with a Honorary Doctorate from USA University

May 9, 2022
Modi Government working for developing entrepreneurship environment for backward class of the country: Dr K Laxman (National President OBC Morcha BJP)

Modi Government working for developing entrepreneurship environment for backward class of the country: Dr K Laxman (National President, OBC Morcha BJP)

May 12, 2022
Get another step closer to achieving your fitness goals with the MultiFit Gyms ‘Transform Yourself’ Program

Get another step closer to achieving your fitness goals with the MultiFit Gyms ‘Transform Yourself’ Program

August 29, 2022

EDITOR'S PICK

Adil Feroz Khan, an experimental actor, who has come a long way in acting, yet is miles to go!

May 30, 2021
India VPS Server Hosting by Onlive Server | Best VPS Plans for Businesses

India VPS Server Hosting by Onlive Server | Best VPS Plans for Businesses

May 23, 2025
5 emerging leaders in the fintech and lending space in India

5 emerging leaders in the fintech and lending space in India

September 28, 2022
All India Mayors & RWAs Summit on Waste Management and World Conference on Environment to be held in Delhi

All India Mayors & RWAs Summit on Waste Management and World Conference on Environment to be held in Delhi

June 3, 2022

India Influencive, digital news and story platform bring you the news, articles, stories, and opinions on the latest happenings worldwide covering various sectors like nation, politics, and governance, social sector, review, foreign affairs, defence and security, latest review, lifestyle, entertainment, sports, technology, auto sectors, education, business and start-ups updates, Agriculture, Science, finance, money, food, and culture, etc.

Follow us

Categories

  • Agriculture
  • App News
  • Astrology
  • Auto
  • Business
  • Education
  • Entertainment
  • Fashion & Beauty
  • Finance/Money
  • Food
  • Gadgets
  • Health & Fitness
  • Lifestyle
  • National
  • Photography
  • Politics
  • Press Release
  • Religion
  • Science
  • Social Work
  • Sports
  • State News
  • Tech
  • Travel
  • World

Recent Posts

  • India’s Largest 24/7 Multi-Specialty Pet Hospital in Hyderabad – Seven Oaks
  • Top KPO for Investment Banking Support – Verity Knowledge Solutions in Hyderabad
  • Akanta Ayurveda & Yoga: Cherai’s Exclusive Ayurveda Resort in Kerala with Licensed Hospital Care
  • Excel CoolCoat Delivers Impressive Cooling of Buildings in Delhi: Roof Temperatures Drop by 19°C

Tags

actor Artificial intelligence author Bangalore Bengaluru Blockchain technology BRICS CCI Chennai COVID-19 Cryptocurrency CSIR Delhi digital marketing DST Education entrepreneur Fairplay Ginny Kapoor Gujarat Gurugram Hi life Exhibition Hyderabad India's Most Prominent Pageant Indian Institute of Technology influencer Influencerquipo jewellery Kingston Technology K Raheja Corp Homes LANXESS memory products and technology solutions Mr. Gagandeep Kapoor Mrs.INDIA Galaxy Mrs.INDIA Galaxy 2022 Mumbai Music Industry National Pageant Mrs.INDIA Galaxy 2022 producer Pune real estate Shan Se Entertainment Shantanu Bhamare Surat technology solutions Vibrant Concepts
  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Privacy Policy
  • Follow on Google News

© 2021 India Influencive .

No Result
View All Result
  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Home
  • Privacy Policy

© 2021 India Influencive .

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In