Pune, (Maharashtra) [India]: As the new year approaches, moments of reflection and renewal take centre stage. Premium bath and skincare brand CITTA welcomes this season of fresh beginnings with the launch of its latest Sheet Mask Collection, designed to help consumers consciously let go of persistent skin concerns and step into 2026 with confidence and a healthy, radiant glow.
Inspired by the idea of emotional closure and self-care, CITTA’s new range transforms everyday skincare into a meaningful ritual. Each mask in the collection is thoughtfully formulated to target a specific concern – be it tan, breakouts, dullness, or dryness – while its playful yet powerful name acts as a declaration of self-love and renewal.
The new sheet mask collection features four thoughtfully crafted variants, each designed to help users consciously part ways with a specific skin concern. The Tan को Bye Brightening Sheet Mask helps combat dullness and post-sun fatigue, encouraging brighter, more even-looking skin. The Breakout का Breakup Clarifying Sheet Mask focuses on calming irritation and reducing congestion, making it ideal for stressed and breakout-prone skin. For those seeking an instant boost, the Glow का Glow Up Radiance Sheet Mask works to revive tired skin and enhance its natural luminosity, while the Dryness का The End Hydrating Sheet Mask delivers deep nourishment and long-lasting hydration, restoring comfort to dehydrated skin.
Each mask is positioned as a personal affirmation for the new year, encouraging users to release skin stress and embrace their best skin yet.
“We realised that so many people carry their skin stress – the breakouts, the dullness, the dehydration – right into the new year,” said Akanksha Sharma, Co-Founder & CEO, CITTA. “Our aim with this collection is to create a ritualistic moment. By tearing open a mask, you are symbolically shedding the worries of the past year and giving yourself the clean slate you deserve.”
A Conscious Blend of Tradition and Science
Staying true to its philosophy – derived from ‘चित्त’ (consciousness in Sanskrit) – CITTA seamlessly blends time-honoured ingredients with modern skincare science to deliver targeted results. The Tan को Bye Brightening Sheet Mask is powered by Turmeric and Niacinamide to help brighten the skin and promote a more even tone, while the Breakout का Breakup Clarifying Sheet Mask combines the calming properties of Cica with Salicylic Acid to soothe irritation and gently clarify the skin. Designed to enhance natural luminosity, the Glow का Glow Up Radiance Sheet Mask features luxurious Saffron and Vitamin C to revive tired-looking skin and boost radiance. Completing the range, the Dryness का The End Hydrating Sheet Mask is enriched with Watermelon and Hyaluronic Acid, delivering intense hydration and lasting comfort to parched skin.
Formulated for all skin types and suitable for both men and women, the masks are free from parabens, mineral oils, toxins, and harsh chemicals, reinforcing CITTA’s commitment to conscious, clean beauty.
The 15-Minute Resolution for 2025
With this launch, CITTA invites consumers to make one final resolution for the year ahead: to dedicate just 15 minutes to themselves. A simple ritual – apply the mask, unwind, and let go. Peel it off, gently pat in the remaining essence, and step forward feeling renewed.
Because sometimes, all it takes is 15 minutes to say goodbye to skin drama and hello to a new glow.
Hello, 2026. Hello, glow.
