Malaysia’s commitment to innovation and sustainability in the Halal industry will be strongly reflected in this year’s edition of the Malaysia International Halal Showcase (MIHAS 2024). MIHAS 2024, themed “Globalising Halal Innovations”, will be positioned as the leading platform for global Halal companies to showcase their most innovative Halal products, services and technologies through 14 curated clusters.
MIHAS 2024, which is hosted by the Ministry of Investment, Trade and Industry (MITI) and organised by the Malaysia External Trade Development Corporation (MATRADE),will run from 17 to 20 September 2024 at the Malaysia International Trade & Exhibition Centre (MITEC).
This year’s edition of MIHAS, which pushes for greater innovation within the global Halal ecosystem, will not only solidify Malaysia’s position as the global hub for Halal industry, but is also in line with the objectives of the country’s New Industrial Master Plan 2030 (NIMP 2030)and the Halal Industrial Master Plan 2030 (HIMP 2030).
The elements of innovation and sustainability will be showcased in the products and services promoted during MIHAS 2024. These product segments include pharmaceuticals, Islamic finance, fintech, lifestyle, modest fashion, food ingredients and related services. The overall emphasis will be on the value added component and the value chain integrity offered by the Halal ecosystem. Halal certification instils trust among global consumers and is often in line with Environmental, Social and Governance (ESG) expectations. Malaysia exported RM23.35 billion of Halal ingredients in 2022(Source: Halal Development Corporation). According to a report by The Business Research Company in 2023titled ‘Global Food Ingredients Market: Regional Comparisons’, the global Halal ingredients market is currently valued at more than US$60 billion.
Trade Commissioner of MATRADE in Chennai/Trade Office of the Consulate General of Malaysia in Chennai, Wan Ahmad Tarmizi Wan Idris would like to invite businessman from India to participate in the biggest global halal exhibition as an exhibitor or as a buyer through MATRADE’s International Sourcing Programme. Exhibitors will be exposed not only to Malaysian market but also to the regional market while buyers will get the opportunity to meet up with Malaysian manufacturers of various halal related products.
This year’s showcase aims to attract over 40,000 trade visitors and feature 2,000 exhibition booths from 45 countries, including Malaysia.
As MIHAS 2024 gears up for its 20th edition, it stands as a testament to Malaysia’s pioneering role in the Halal industry, supported by its well-developed Halal ecosystem. The milestone event symbolises two decades of dedication to fostering trade and innovation within the Halal sector, solidifying its position as a key platform for showcasing Halal products and services.
For further details on MIHAS 2024, please contact Trade Office of the Consulate General of Malaysia in Chennai at chennai@matrade.gov.my.
Issued by:
Ramaneedharan (Mr)
Consulate General of Malaysia (Trade Section)/MATRADE Chennai
Marketing Manager
chennai.ram@matrade.gov.my
